Friele Foods business philosophy is based on great taste, love and passion for food and beverage.
This started in 1799 when Herman Friele d.e. was sailing on the seven seas and discovered tasty flavors from all over the world. Today, Friele Foods is representing several brands from all over the world. Through a wide range of products, Friele Foods offers the best flavours for everyday and parties.
Friele Foods chose Retail24 as its strategic Sales Field partner in 2013. Since then, we have worked to strengthen Friele Foods’ position in the Norwegian grocery market. In 2019 Friele Foods had an 20 % increase in volume with stores handled by Retail24.
During these seven years of cooperation, we have undergone necessary adaptions to meet the demands of today’s marked and to secure highest possible ROI for Friele Foods. We succeeded by visiting selected stores at the right time, with the right team and the best set of tools.