Nordic demo NESCAFÉ Dolce Gusto
Our task was to plan, produce and execute demo events for NESCAFÉ Dolce Gusto across the Nordics during one month.
Dolce Gusto launched new models of coffee machines. Our objective was to demonstrate these machines along with the assortment of coffee to the public within a stylish and welcoming context. Event areas were located in four central train stations, Århus (Denmark), Oslo (Norway), Helsinki (Finland) and Stockholm (Sweden), during four weekends in October.
The events were led by a local NESCAFÉ Dolce Gusto project lead, and internationally acknowledged Nestlé Master Barista, Ola Persson who provided his expertise and served coffee drinks and Latte art in the bar. Retail24’s local demo teams manned the demo stations.
The assignment was not just the demonstrations of the machines, but we held the whole project from idea, concept and design of event areas, including POS materials.