Help to launch new product all over Finland
Verso Food launched their new Beanit, the world’s first plant-based protein product made from Nordic Fava beans. The beans are produce in Finland, where the conditions are superb thanks to the intensive bright summer and clean nature.
As a part of their launch, Verso Food wants to do activities that get the people’s attention. At this point they wanted help from Retail24.
Verso Food wanted an activity where so many people as possible could have the opportunity to taste their products. We started to plan together with Verso Food and we ended up with budgeting to execute over 600 in-store demos throughout 2020, with a target to sample over 300 000 tastings to new consumers!
Since Verso Food don`t have their own sales representatives they want Retail 24 to sell demo days and create easy recipes to make in-store demoes. The demos are to be held all over Finland, and we are closely planning together with Verso to implement a Beanit Tour 2020 where we are going to Helsinki, Turku and Tampere to educate our brand ambassadors.
We will do everything we can to achieve this goal together with Verso Food!