YES! YES! YES!
Nestlé needed help to launch and promote their new product – YES! The YES! Bars are ”Tasty by Nature”, filled with nuts and fruits with low sugar and are first to market with a recyclable paper wrapping.
We got to present a plan on how to achieve maximum branding via disruption sampling, and we won the tender. Our task was to produce and execute the entire project for A-Z. We did everything from finding right venues, design of materials to production of different elements and POSM.
We got the launch in the Nordics, starting with two events in Denmark. We held one event at the DHL Relay race 2019 in Århus for 3 days, and one in Copenhagen for 5 days. We are going to held events in Norway and Finland in 2020.
We achieved maximum product awareness and gave away staggering approximately 100.000 YES! Bars! You can say that the events was a huge success with many ”YES!” moments!